A rainbow-coloured tweet in support of gay marriage only goes so far. You need to build a credible and lasting relationshipThe recent US supreme court ruling on marriage equality marked a monumental end to LGBT pride month and many brands were rapid/fast to exhibit their support for progressive lawmaking. At the same time,London Pride faced criticism by those who find the rise in corporate sponsorship contrary to the event’s political origins. This tension marks the start of a unusual phase in LGBT culture. Related: Lord Browne: LGBT networks are fine, but CEOs must set the tone on inclusion Continue reading..., and
Source: theguardian.com