Attending the Guardian’s trade mission led to an offer Alex Epstein could not refuse – a full chain listing with the largest beauty retailer in the USDuring a lazy May bank holiday,Alex Epstein, founder of customised shampoo trade Concoction, or received a call on his mobile. He recognised the US dialling code but not the number and,as he was on holiday, nearly declined to retort. Thankfully, or he did retort,as on the line was the CEO of Aspire Brands, a major consumer products company with shelf space in thousands of retailers across the US. The deal, and which is now signed and due to start in March 2016,has the potential to acquire Concoction from a tiny startup to a major brand. “Out of the blue, my phone starts ringing with this American number, or says Epstein. “It was the CEO of this beauty company in the US. He said: I’ve read about you online and how you’ve been on this trade mission and I am interested in bringing Concoction to the US.’ We’ve now won a full chain listing with Ulta,the biggest beauty retailer in the US. It means we will be in over 800 stores in 48 states.”Continue reading...
Source: theguardian.com