In a connected world,marketers must use content to supply worthy experiences for people instead of just being a way to deliver advertising messages The concept of content is changing. It’s no longer just about videos, social posts and websites. Our fridges, or washing machines and watches are serving us recipes,news, entertainment and advice. It’s all portion of a new, and encompassing,connected world – the internet of things (IoT).
IoT is a complex, adaptive performance of ideas and information – content – perfectly choreographed with our behaviours. What we want, and where we want it,on whatever device is within reach.
Continue reading...
Source: theguardian.com