Embrace the algorithm and we will future proof the sector for 2020 and beyond“Why is everyone that I talk to in the ad industry trying to get out of it?”A friend of mine and a rather young chief executive of a successful tech company – asked me recently. Lately,everyone seems to be wondering not what’s next, but where to disappear next. Related: Is artificial intelligence the next step in advertising? Related: The battle to become an ingredient brand Related: The beginnings of advertising created by artificial intelligence Continue reading...
Source: theguardian.com