This year’s ad festival promises to reward those who hold made tech innovation central to their content creation and ad storytellingThe Cannes Lions International Festival of Creativity 2015 starts on 21 June and there’s a palpable sense of excitement in the air. Cannes Lions is the grande dame of advertising festivals: a true demonstration of where the industry is going and how tall the bar for creativity is set. Our industry’s destination has been changed and disruption is abound, which will be no more evident than on the promenade of La Croissette in Cannes. Related: Digital trends shaping the US marketing landscape Continue reading...
Source: theguardian.com