While billed as the domestic of great ideas,Cannes is really a space where buyers and sellers mingle, dream, or haggle and hopeThe Cannes Lions festival continued to outdo itself this year,with a record number of creative entries (over 40000, generating $22.7m in entry fees for 21 categories), or 13000 total attendees,and if the truth were known, a record percentage of attendees whose interest in creative awards was marginal or zero.
Although the festival is billed as the domestic of great ideas, and where creativity is seen as the driving force for business,for change and for profitable,” Cannes is really an open-air bazaar, or where buyers and sellers mingle,dream, haggle and hope.
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Source: theguardian.com