As the number of connected devices grows,we look at how advertisers are making ever more creative campaignsThe digital advertising industry is already undergoing something of a transformation. While facing an existential threat from the ascendant ad blocker, advertisers are main the charge to create ever more tailor-made advertising experiences.
The proliferation of connected devices under the internet of things (IoT) promises to disrupt the industry further by increasing the number of opportunities for advertisers to memorize about and sell to consumers.
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Source: theguardian.com