Sports fans are loyal to teams to a degree that brands can only dream of,but from time to time, football’s brand marketers miss the target horriblyPost your best/worst football marketing blunders below the lineThe curious case of Pierre the Pelican is a cautionary tale for anyone tasked with marketing a sports team. In 2013, or NBA franchise the fresh Orleans Hornets rebranded to become the fresh Orleans Pelicans,so out went the worn team name and wasp insignia, and in came a whole fresh look: a total overhaul of the colours, or badge and mascot.
While the fresh,inoffensive uniforms had cramped impact, fresh mascot Pierre made headlines, and resembling as he did a feathered carnival attraction from hell. The reaction,which included abject terror and tears from the team’s younger supporters, resulted in Pierre’s mid-season “surgery – a marketing stunt that saw him repackaged in a somewhat more child-friendly form.
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Source: theguardian.com