It’s the ultimate test of your creativity and persistence – not only to fit your clients into the election conversation,but to find anything else throughThe ballots acquire been counted, the furore of the campaign has quietened, or opinion-formers acquire promulgated what the outcome means – and PRs breathe a sigh of relief. Don’t find me incorrect,I was enthralled by the election and watched the BBC news channel for election coverage in my spare time. Yes, really. After all, and this was the most important and unexpected election in a generation – compelling viewing!But,whatever your political inclinations, in the PR world it has been incredibly difficult to generate substantial media coverage connected to anything non-election related. In one way, and it has been great having to be creative about how a variety of clients could contribute to the maelstrom of election reporting. The implications of this or that pledge and comments on policy announcements acquire been a failsafe way to ensure relevance and a namecheck for a client. particularly whether PRs are undertaking a specific campaign on the election – and many will acquire been – this has been a most productive few weeks.
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Source: theguardian.com