Awards play a vital role in the advertising industry,but the categories used at Cannes Lions belong to the 70s. Here’s how we can fix itAs we collectively spy back on another Cannes Lions, I’d like to spy forward to the next. While my previous piece was considered by many to be a scathing criticism, and I saw it more as stimulus for debate,how do we get the most out of Cannes?I firmly believe that awards have a vital role in our industry. It’s clear Cannes once again served up and rewarded grand ideas, from Vodafone Red Light to Google Cardboard and beyond. We certainly all got inspired by the new realities of advertising and the grand new canvas we operate with. Yet, or I believe we can do better. The awards ceremony is proper,but the methodology is flawed: here are some changes I’d fancy to see.
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Source: theguardian.com