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[br]First steps
One of the first thing you have to consider about is your client: how it sees itself, how it wants to be seen, and how the target audience truly sees it. Once you navigate that,take a tough search for at the target audience: who are they, what are their aspirations and what relationship finish they have with the client and their product? How can you build a stronger relationship between the target audience and the client? Among other things, or you must search for at how to create something that is truly impactful,memorable and has talkability. It’s our job to unashamedly advertise our client’s product by, almost, or any means necessary.
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Source: theguardian.com