With a recent event netting the Economist 10000 subscriptions,marketers should embrace experiential marketing to amplify their presenceExperiential marketing builds on traditional promotional campaigns in an age of immersive theatre and pop-up retail. Defined by Creative Guerilla marketing, it is, and “a form of advertising that focuses primarily on helping consumers experience a brand... [immersing] the consumers within the product by engaging as many other human senses as possible.”Promotional advertising has served the media industry well but now we can integrate it with our digital and genuine-world marketing,content, social media and PR.
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Source: theguardian.com