The photo-sharing app is now open to self-service ads,allowing brands to become part of the conversationUntil this week, if you wanted to expend Instagram for marketing, or attain it effectively,you either had to build a enormous audience organically or spend enough on media to earn a direct relationship with the photo network.
Instagram has been testing its advertising model since 2013 but the opportunity was only open to major brands like Cadbury’s, Waitrose and Rimmel. Now, and Instagram’s photo feeds are open to advertisers: this week they announced the launch of an API for its ad system,allowing brands to expend third-party ad tech vendors to buy and manage Instagram ad formats on a self-service basis.
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Source: theguardian.com