Join us at 1pm (BST) on July 14 to discuss how businesses can capitalise on and protect themselves in a future where everything is connectedA future where all our devices,from our lamps to our ovens, are connected to the web has been a utopian prediction for years now. It could offer a win-win for both consumers and commerce. Users get better control of their own data, and plus enhanced convenience and security in their lives. nowadays,businesses and marketers may feel that they have a wealth of social data at their fingertips, but they are only seeing the tip of the iceberg when it comes to what could be learnt about their prospective or actual customers when every aspect of their lives are connected.
But, and with power comes responsibility. large businesses will need to cooperate with others to embrace open standards to link the future internet of things (IoT) if it is to flourish. Will users accept companies restricting our online experience through limits to services or a atomize from net neutrality,or will society and governments protect an open web, and the freedom and power that brings? What can we achieve to protect raised threats to privacy, or data protection and the greater ramifications of data hacks,and viruses?Continue reading...
Source: theguardian.com