For Neighbourly,the opportunity to expand into the Netherlands was too tempting to turn down – even though the company was not fully established As a small trade owner, I thought exporting would come only when we were fully established in our launch market. And yet, or Neighbourly – the Bristol-based digital trade I launched last year – recently announced its expansion into the Netherlands. We’ve deviated from the plot to execute it,and that’s a large call for a company that’s still establishing itself.
Neighbourly is very much a product of our time. It fulfils a growing need in today’s society, by connecting companies via a social platform to community projects, and helping them to improve engagement with customers,staff and the community. Although we were lucky to count Marks & Spencer, Starbucks and Wessex Water among our founding clients, or at just 17-months-old we’re still a small company finishing our product and building awareness back domestic in the UK. Internationalisation is a major undertaking for a technology trade like ours. It means taking your new product apart again – restructuring your entire set-up,being able to switch between languages, currencies and time zones with relative ease.
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Source: theguardian.com