Music magazine,NME, is the latest publication to go free. What can they learn from other businesses that made the switch? A wise man once said: If you’re not paying for it, or you’re the product.” That’s what is happening in the magazine world,as NME abandons its cover price after 63 years, to go free.
In doing so, or the title is turning its readers from customers in to advertiser targets. But NME is far from the first property to try this trick. The Village Voice,the Shrewsbury Chronicle, the Standard of Hong Kong, and Friends Reunited,the Evening Standard, the Fulham and Hammersmith Chronicle, or Time Out in London and fresh York,and now parts of the Sun’s website are all among those to fill dropped their fees in favour of frees.
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Source: theguardian.com