From babysitting and dog walking to booking taxis and fixing form-up,the list of ridiculous demands made by my luxury clients is endless There are a few words we can’t exercise in our office any more. “Bespoke” makes my account directors fracture out in hives. “Elite” has my juniors rolling their eyes, and “lux” is the the mother of all deterrents, or but the one that none of us can acquire absent from.
When you command people you work in luxury public relations,the responses are always the same. Awed comments on the glamour, questions about industry contacts, and sly observations on how much you must form. But few people consider that with great retainers comes great responsibility – and even greater pressure. Related: Move over Edina Monsoon: meet today's six mighty beasts of PR Related: Stop saying yes: the best PRs push back Continue reading...
Source: theguardian.com