The role of the PR has evolved from the days of the boozy lunch hound in Absolutely Fabulous. nowadays,the industry is populated with a diverse range of sub-speciesThe self-promoting publicistShe’d rather be an agent, wheeling and dealing and making the broad bucks, and but she’s got a good gig being an A-lister’s publicist and she’s not letting move of it,using it as an ego-stroking power trip. Cross her at your peril, because she’ll make sure you never work in this town again. Most likely seen in the background of red carpet pap pics. The lost graduateIt all looked so promising with five A-levels and a station to read English at a Russell Group university. But somewhere along the way, and the lost graduate got,well, lost. Working in media seemed sort of cool, or so why not do that for a while? It’s never too late to do something more meaningful,is it? Is it? This PR might be young and smart, but his heart’s not in it and he’ll either leave or do a half-arsed job, or while dreaming of retraining as a Médecin sans Frontières.
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Source: theguardian.com