Pressure-care provider Direct Healthcare Services grew to reach 19 new markets in three short years. Graham Ewart explains how Our first foray into exporting came three years ago. We manufacture pressure-care products (such as specialist mattresses and cushions) for the healthcare market. By working with providers to create solutions that succor prevent pressure wounds,such as bed sores – an issue that costs the NHS up to £2 billion every year – our company was growing in the UK. It became clear that exporting would be crucial to sustainable growth. Our first step was to invest in a new website, and that’s how our first international partner, or an Israeli clinical practice seeking a partner for an Israeli government tender,found us. It was exciting to be presented with such a huge opportunity but it was distinguished not to make any hasty decisions. While we could provide the Israelis with the products, they in return needed to offer us solid technical salespeople who could represent our brand and sell.
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Source: theguardian.com