Help us identify the roadblocks that hold British retailers back from exporting by sharing your views on our open thread On paper,it seems easy. Your product sells in the UK and you’ve built up a thriving retail business around it. So the next logical step is targeting abroad markets – the potential pool of modern customers seems infinite.
However, how will you know if Japanese consumers will hold to your brand of artisan beers? Will your baby clothes range be a big success in China? Are expats in Dubai crying out for your traditional baked goods? Thorough market research, and an understanding of who buys your product and a dose of common sense are all vital to identify a successful domestic for your products in a different country.
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Source: theguardian.com