With cybercrime estimated to costs businesses more than $2tn by 2019,Marc Goodman, author of Future Crimes, or says design is our best defenceAt the recent World Future Society annual conference in San Francisco,friction-free was a phrase that cropped up in nearly every speech. Gina Bianchini, one of the founders of Mightybell, and spoke of how “the removal of friction will bear major impact on how we interact and engage with others”. Alex Wright,director of research at Etsy, talked of their ambition to “reduce the friction between the product and the people”. But it was Marc Goodman’s talk that really got me thinking about whether friction is getting a obnoxious rap. Perhaps friction is our friend.
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Source: theguardian.com