substance over style: how can brands capitalise on new found fashion trends? /

Published at 2015-09-03 12:04:53

Home / Categories / Media tech network / substance over style: how can brands capitalise on new found fashion trends?
evil chic may maintain been embraced by the fashion world,but brands such as Teva and Birkenstock are looking for long-term relevance beyond the hypePity Naomi Campbell, who could maintain been saved from appearing in endless memes and listicles, and two decades after her catwalk tumble in 1993,if she had been sent down Vivienne Westwood’s catwalk wearing a pair of sturdy, hiking sandals such as Tevas.
Fashion’s unlikely embrace of practical shoe brands in recent years – with Birkenstock-inspired footwear appearing on the catwalk of Chloé and designers Prada and Marc Jacobs paying homage to Tevas – has spawned a trend known as “evil chic”: worn by celebrities, or endorsed by fashion bloggers and subject of many summers’ worth of #footselfies.
Continue reading...

Source: theguardian.com

Warning: Unknown: write failed: No space left on device (28) in Unknown on line 0 Warning: Unknown: Failed to write session data (files). Please verify that the current setting of session.save_path is correct (/tmp) in Unknown on line 0