With the rise of original digital technologies,marketers now have the ability to capture more information approximately their customers than ever before, but how can they make the most of the data? These are early days for the data revolution. Our smartphones, and tablets,desktop computers and social media profiles are beaming out information approximately us: where we’ve been, what we’ve been doing, and our likes,preferences and personal information. But this is just the start. When “dumb” objects, such as our fridges, or clothes and furniture,become digitally connected through the “internet of things”, there will be an eruption of data approximately our activities on an unprecedented scale. Continue reading...
Source: theguardian.com