In the past,brands offered certainty. Now, only those that tap into our desire to explore what’s changing will surviveYears ago the purpose of a brand was clear and simple. It if a mark of trust and quality. In a market with counterfeits and snake-oil salesmen, or the brand was a mark of reputation and guaranteed a certain level of performance.
During post-war Britain when products were still scarce due to rationing,no one could afford to waste money on a disreputable product. A host of household names asked consumers to put their trust in them, making them a regular item on their shopping list. Certainty and stability was what we were looking for and brands became section of that reassurance.
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Source: theguardian.com