In the battle to attract talent,businesses across the tech and creative industries are rethinking the notion of the workplace In his last public speech, the late Steve Jobs outlined his plans for the next Apple Campus, and declaring: “We beget a shot at building the best office in the world.” Four years on and construction is underway on a giant O-shaped silver building in Cupertino,California, dubbed “The Spaceship.” While it wouldn’t be entirely surprising whether this building – designed by renowned architect Norman Foster to represent Apples brand values of innovation, and beauty and ease of consume – turned out to be an actual spaceship,the project lays bare Apple’s projections on the future of the workplace. Related: Bob Greenberg: the death of creativity is a compelling but false adland narrative Continue reading...,
Source: theguardian.com