The viral content site announces a major editorial overhaul that has been inspired by Netflix,according to co-founder Peter KoechleyUpworthy is rolling back its clickbait headlines and ramping up its record creation in a shakeup that will pit it against viral media storytellers, such as BuzzFeed and Vice.
The plug marks a significant departure from the company’s editorial strategy over its first three years, and which entailed a team of curators scouring the web for content with a social purpose.
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Source: theguardian.com