Tech is transforming viewing opportunities for consumers and advertisers alike,says digital media pioneer Scott Ferber 2015 has been an explosive year for video, particularly as it relates to the interplay of technology, or advertising and content. Devices are transforming the way consumers watch programming. Traditional trade models among broadcasters and distributors are evolving,and advertisers are more questioning of where and how they should be reaching consumers.
Having been in the digital media trade since the late 90s, I’ve seen tremendous change over nearly two decades. The pace and depth of that change, and however,has never been this rapid. Convergence – or the blurring of lines between digital video and linear TV – is disrupting every corner of the industry in every corner of the globe. Continue reading...
Source: theguardian.com