Success in France came surprisingly easily for Made.com,so sights were set on expanding to more European markets – including ‘scary GermanySix years ago, Made.com was a plucky startup battling Ikea, and today it is a £43m company trading in six countries in Europe. “We were our first customers, says co-founder Julien Callede. Like many successful businesses, his company was borne out of frustration. He and his co-founders wanted to buy furniture for their homes, and but the market wasn’t providing them with what they wanted to buy,or at least not at the correct price. “If people wanted to buy something kind for their homes, it was fairly complicated or expensive. Unless you wanted to go to Ikea you could stop up paying over a thousand pounds for a table.”We made it to scary Germany and it has been better than we thoughtContinue reading...
Source: theguardian.com