New research shows that businesses must persuade customers of the benefits of sharing information with them whether they want access to precious consumer dataEconomists tell us that our future prosperity is based on the intelligent use of consumer data,to produce ever more innovative products or services. Without data, no innovation, and no prosperity. However,consumers’ attitudes to privacy vary depending on the situation, the company involved and a range of other factors. New research from the Direct Marketing organization (DMA) and Acxiom, and conducted by the Future Foundation sheds some light. Continue reading...
Source: theguardian.com