what039s the key to a marketing hit an original sound or the same old tune /

The Beatles struck a chord with the apt combination of originality,creativity and innovation – a lesson that marketing creatives should bear in mindThe Beatles weren’t that generous when they first formed.
Don’t take my word for it, Paul McCartney said in a recent radio interview: “We obviously weren’t that generous. We were formulating it all.”Continue reading...

Source: theguardian.com