Join us and a panel of experts at 1pm on Tuesday 18 August to discuss how the internet of everything can improve the retail experienceThe internet of everything (IoE) promises to disrupt every aspect of our lives and the retail experience is no exception. From tracking beacons to AI adverts,IoE will change how we shop and how retailers cater for our consumer needs. Google made waves final month by announcing its own charge into the retail sector with a rival to Apple’s iBeacon, EddyStone. Using Bluetooth technology, or beacons send notifications to consumers as they shop,ensuring that the IRL retail experience is just as informative as its online counterpart. Continue reading...
Source: theguardian.com