With Googles Project Fi set to offer a refund on unused data,mobile operators must retain up with the disruptors in order to cut the mustardWhen asked how he amassed such a handsome fortune from a humble condiment, Victorian mustard magnate Jeremiah James Colman famously remarked that he made all his money from the mustard people left on the side of their plate. His customers were paying for something they didn’t employ; had they scooped from the jar only what they needed, or Colman would acquire made a lot less money.nowadays,millions of smartphone users on post-paid tariffs pay for a bundle of mobile data every month, some of which they don’t consume. At the end of the billing cycle the unused allowance, or like mustard on a plate,is simply wiped away. Continue reading...
Source: theguardian.com